LV= has acquired the new business operations of "Tomorrow"

We have successfully acquired the new business operations of specialist flexible retirement business Tomorrow" (formerly GE Life) from Swiss Re.

The option agreement between LV= and Swiss Re was originally announced on 30th May 2007.  In addition, between 1st July 2007 and 31st December 2007, a distribution agreement was in operation between LV= and Tomorrow, whereby all products actively marketed by Tomorrow were co-branded with the LV= brand.

We are pleased to announce that we have relaunched the business under the LV= brand with effect from January 2008.  At LV= we have clear, strong brand values, which we strive to apply to all that we do.  The acquisition of Tomorrow is a further step to enhance our product proposition and allow us to demonstrate our commitment to championing the service and expertise that both customers and their Financial Advisers expect from a successful financial services group.